Indian fashion industries, fashion designing in India, an entry for new fashion designer, next fashion event in India

A raven-haired model slinks down a catwalk, wearing a tiny orange top trimmed with gold lamé. The garment, in a style usually worn demurely under a sari, is quintessentially Indian. Less traditional are the bare expanse of taut stomach, the skin-tight hipster trousers and the six-inch stilettos. Fusions of Indian dress and edgier western styles were the most popular trend on the catwalks of Mumbai's fashion week. Only ten years after the country held its first fashion show, India's fledgling designer-fashion industry is stepping out into the international market, with silhouettes designed to appeal to the foreign buyers who are given the best front-row seats at the twice-yearly shows in both Delhi and Mumbai.

India has a rich and varied textile heritage, where each region of India has its own unique native costume and traditional attire. While traditional clothes are still worn in most of rural India, urban India is changing rapidly, with international fashion trends reflected by the young and glamorous, in the cosmopolitan metros of India. Fashion in India is a vibrant scene, a nascent industry and a colourful and glamorous world where designers and models start new trends every day.

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Apart from the rich tradition, the strength of the Indian fashion industry also rests on strong raw material availability. India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibres in the world. India also possesses large number of skilled human resources and has among the lowest labour costs in the world.
While previously a master weaver was recognized for his skill, today a fashion designer is celebrated for his/her creativity. Young urban Indians can choose from the best of East and West as Indian fashion designers are inspired by both Indian and western styles. This fusion of fashion can be seen on the streets and ramps of the fashionable cities of India. Fashion in India is also beginning to make its mark on the international scene as accessories such as bindis, mehendi and bangles have gained international popularity, after being worn by fashion icons like the pop singers Madonna and Gwen Stephani.
Fashion in India also gets a boost with international events such as the India Fashion Week, Lakme Fashion Week and annual shows by fashion designers in the major cities of India. The victories of a number of Indian beauty queens in International events such as the Miss World and Miss Universe contests have also made Indian models recognized worldwide. Fashion designers such as Ritu Kumar, Ritu Beri, Manish Malhotra, etc are some of the well known fashion designers in India.

They are not yet spending a lot of money. India boasts only a handful of designers that sell well overseas. In the past year several, including Manish Arora, known as "the John Galliano of India", have begun to show at Paris fashion week, the most prestigious event in a global fashion calendar. But Indian designer-wear is estimated to generate just $50m-250m of sales in a market worth some $35 billion. It is India's potential as a source of future design stars that attracts the foreigners.

Although many emerging designers have their sights on the global stage, their biggest and fastest-growing market by far is at home. Some 85% of sales at Delhi fashion week were to Indian buyers, who like more traditional sub continental styles. This presents a quandary for Indian designers and their financial backers.

Fashion in India is continuously evolving as new designers from leading institutes such as the National Institutes of Fashion Technology continue to redefine the meaning of Fashion in India. With the end of quota regime on January 1, 2005 the prospects for Indian fashion industry look upbeat. India is among the largest exporters of textile garments and fabrics. The end of the quota regime heralds the prospects of exponential growth for the fashion industries of countries like India that had faced quota restrictions earlier. 

Indian fashion industry needs to take following steps to fulfil its growth potential:

• Indian fashion industry needs to create global image. There are various agencies that can assist in the brand building exercise. The Apparel Export Promotion Council (AEPC), other textile promotion councils, and industry associations such as Confederation of Indian Industries can market Indian fashion globally.
• Large textiles players must develop linkages with SME clusters. Such networks would be a win-win for textile players that can concentrate on demand creation and branding as well as for clusters that can focus on quality production.
• Indian fashion industry has to forge designer-corporate links as is the norm in global fashion industry.
• There is a large part of the novice designer community, possibly more talented, which remains obscure. Hence there is an urgent need to give exposure to young and budding designers.

If we are able to take the above mentioned issues to their logical conclusion then there is no reason why Indian fashion industry cannot achieve its tremendous potential.

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