
Wednesday, March 31, 2010
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Tuesday, March 23, 2010
Indian fashion industries, fashion designing in India, an entry for new fashion designer, next fashion event in India

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Apart from the rich tradition, the strength of the Indian fashion industry also rests on strong raw material availability. India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibres in the world. India also possesses large number of skilled human resources and has among the lowest labour costs in the world.
While previously a master weaver was recognized for his skill, today a fashion designer is celebrated for his/her creativity. Young urban Indians can choose from the best of East and West as Indian fashion designers are inspired by both Indian and western styles. This fusion of fashion can be seen on the streets and ramps of the fashionable cities of India. Fashion in India is also beginning to make its mark on the international scene as accessories such as bindis, mehendi and bangles have gained international popularity, after being worn by fashion icons like the pop singers Madonna and Gwen Stephani.
Fashion in India also gets a boost with international events such as the India Fashion Week, Lakme Fashion Week and annual shows by fashion designers in the major cities of India. The victories of a number of Indian beauty queens in International events such as the Miss World and Miss Universe contests have also made Indian models recognized worldwide. Fashion designers such as Ritu Kumar, Ritu Beri, Manish Malhotra, etc are some of the well known fashion designers in India.
- Indian fashion industry needs to create global image. There are various agencies that can assist in the brand building exercise. The Apparel Export Promotion Council (AEPC), other textile promotion councils, and industry associations such as Confederation of Indian Industries can market Indian fashion globally.
- Large textiles players must develop linkages with SME clusters. Such networks would be a win-win for textile players that can concentrate on demand creation and branding as well as for clusters that can focus on quality production.
- Indian fashion industry has to forge designer-corporate links as is the norm in global fashion industry.
- There is a large part of the novice designer community, possibly more talented, which remains obscure. Hence there is an urgent need to give exposure to young and budding designers.
Friday, March 19, 2010
Double-digit inflation haunting Indians
Today the biggest concern facing the country is rising prices. There is uproar in the Parliament as political parties jostle to grab as much mileage as possible from the government’s apparent failure to curb runaway inflation while aam aadmi has been worst hit by the skyrocketing prices.
Tuesday, March 16, 2010
Strategies of using Online Marketing for the growth of businesses
Given the role that Internet plays today, it’s hard to imagine that Internet didn’t even enter business conversation until the mid-1990s. Well, barely a decade later, the issue is no longer whether small businesses should dive into the field of online marketing, but rather, how they should plan and implement their online presence.
For small businesses, online presence gives more effectiveness and drives more revenue than a brick-and-mortar office. So, it becomes all the more important to plan out a well-designed website and online marketing techniques. You can also use it for e-commerce. E-commerce sites are to be constructed with security and privacy features built-in.
- Treat your website like other marketing materials. Launch it when it is ready and not a second before.
- Do protect ownership of your site by adding a copyright notice followed by the year at the bottom of the home page.
- Do keep your site clear, clean, usable, and easy to navigate.
- Avoid any spelling mistakes or grammatical errors. A website builds the first impression on the prospect about your level of professionalism and quality of content.
- Don’t assume that customers who need personal assistance would wait till someone is available in your office. He will directly switch to your competitor.
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